On August 6, 2025, the Southern Mindanao Mission’s Hope Channel Studio played host to a significant gathering of Adventist World Radio (AWR), Tupi, Lake Sebu, and Hope Channel crew and managers. The event’s theme, “Strategic Communication for the Gospel Commission,” underscored the importance of effective communication in spreading the gospel message. And guest speaker Sir Rhoen Catolico brought a wealth of experience and insight to the discussion.
AWR’s partnership with local crews like Tupi and Lake Sebu has proven instrumental in creating content that resonates with specific cultural contexts. By broadcasting in local dialects, AWR can reach a wider audience, fostering a deeper connection with the message.
The team’s efforts are part of a larger movement to spread the gospel message through strategic communication. They’re using innovative media platforms to reach people and share the gospel in ways that connect with them. From radio broadcasts to online streaming and social media engagement, the content is designed to inspire, uplift, and encourage listeners.
The Hope Channel Studio’s state-of-the-art facilities enabled the team to produce high-quality content that showcases the love and hope of Jesus Christ, and the use of innovative technologies has also been instrumental in reaching isolated areas and restricted regions. The orientation is a testament to the power of teamwork in mission work. By working together, they’re achieving far more than they could alone, and they’re grateful for the opportunity to share the gospel with a global audience.
As they move forward, the team is excited about the potential of strategic communication to transform lives. With AWR’s support and the Tupi and Lake Sebu crew’s local expertise, they’re confident that they’ll continue to reach a wider audience with the message of hope and love.
Adventist World Radio’s mission is to share the gospel with a world in need, and their partnership with local crews is crucial in achieving this goal. By working together, they can reach more people and bring hope to those who need it most. With the support of the Southern Mindanao Mission and the Hope Channel programs, which play a vital role in this effort, providing a platform for the team to produce and disseminate high-quality content that inspires and uplifts audiences, and with the support of AWR and local partners, the team is confident that they’ll continue to make a meaningful impact in the lives of people around the world.
The main goal is to share the message of hope and love with a world in need. And we are committed to using strategic communication to spread the gospel and to look forward to the possibilities that this approach holds for transforming lives and communities.
